Ebook Metrics Report – Time to share some data!
May 31, 2009
I’m excited to report that after much work and lots of internal debate, we’ve decided to publicly share some of the interesting mobile ebook usage data we gather every day. We’re launching the first Wattpad Global Ebook Metrics Report which entails the quarterly release of a free report on the global activity we are seeing. We pioneered ebook cloud services way back in 2006 (yes, that’s before Kindle even existed). As a result, we can analyze every search, browse, read, and click and use this to optimize our service. This report offers a snapshot of the data to provide insight into trends in the ebook ecosystem.
Our first report covers both country and handset/manufacturer data with some fun facts attached at the end of the report. We expect to expand the report to include more axes of information in the coming months.
Here are the highlights:
- Wattpad is the world’s most downloaded mobile ebook applications with 3.1M downloads, 60% more than second place Amazon Lexcycle Stanza. Usage come from subscribers of over 450 mobile operators in 160 countries.
- Java devices are still the most used mobile platform for reading ebooks. 63% of ebook usage come from Java devices while iPhone usage grows to 33%.
- Nokia dominates the top device list with 4 of the top 6 are Nokia Series 40. iPhone claims the top spot.
- iPhone dominates US ebook usage with 78% of iPhone usage comes from North America. Nokia still dominates the rest of the world.
- Blackberry usage grew over 400% since the launch of App World. Indicates the effectiveness of an application storefront.
Here are some fun facts:
- Usage typically surges on weekends by 10%
- Daily usage peaks in the evening at bed time (local times).
- Blackberry users read the least per day as shown in our average daily number of sessions. Blackberry users have about 1.6 session per day, while iPhone users have 2.3 and Java phone users read the most with 2.6 sessions per day.
Download the full report: Wattpad Global Ebook Metrics Report June 2009
June 3, 2009 at 2:21 pm
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